Last updated October 14, 2026
Before you start
- Your niche, and who you help, described as specifically as you can. This is the input that matters most.
- Optional: your brand or site name, and a button to show after the results (text and link, for example your booking page).
- To publish: a WordPress site, ideally with the free Aha Studio Connector plugin.
Sign in first, so the calculator is saved to your account and its leads come to you.
Build your calculator
- Open Traffic Magnets at trafficmagnets.ahastudio.net, or press Start something new on your account page and choose Calculator. Want a whole site of calculators instead? See the Calculator Sites guide.
- Fill in Your niche and Who you help, as specifically as you can (both required). The more specific the audience, the sharper the questions and the more personal each visitor's report. Add your Brand or site name and open Button after the results if you like, then press Profile my audience.
- Watch it profile your audience and brainstorm ideas. It suggests up to 8 calculator ideas, then stops at Pick the calculator to build. Click the idea that fits your offer best, then press Build this calculator.
- Optional: sharpen the profile. Under Sharpen this profile, press Answer 5 questions and answer them (their frustrations, what they tried, their own words, what they hesitate to admit, what makes them trust a free tool). Every personal report then uses the sharper profile. Before you pick, Get new ideas from the sharper profile asks for new ideas from it; after the build, Also redesign the calculator with it rebuilds the calculator.
- Let it finish:designing the questions, writing the page around the calculator, then checking and packaging. It runs 8 quality checks (step count, questions per step, an optional free-text question, "Other" choices, fallback results, the page sections, the SEO title and the meta description).
- Try it. Use the Try it tab exactly as a visitor would, then open Page it lives on. Not the right calculator? Press Build a different idea instead, pick another and press Build this calculator.
Your calculator is live
When it is ready, the Your calculator is live card shows your calculator's own link (with Copy link and Open), how many personal reports and leads it has had so far, and Finish setting up with two tasks: Put it on your WordPress site and Leads from your calculator. If the calculator is not on your account yet, press Add this calculator to your email first.
Put it on your website
- Create an application password in WordPress: Users > Profile > Application Passwords.
- Connect your site in Put it on your WordPress site: site address, username and the application password, then Connect site. It checks the connection and then saves the page as a draft with the calculator inside, in one go (Reaching your site, Checking the password, Saving the draft page).
- Install the free Aha Studio Connector plugin (version 1.1 or later). With it, your calculator goes into the page as a shortcode that works for every author and sets the meta description for you. Without it, the calculator goes in as an embed that only an Administrator can save.
- Review the draft in WordPress, then publish. Changes later go out with Publish again (updates the same page).
Not on WordPress? Use your calculator's own link from the Your calculator is live card.
Leads
- How they are collected: before their report, visitors see Where should we send your results? and enter their name and email. They can press Skip, just show my results. This is on by default; untick Ask visitors for their email before the report and press Save to show the report straight away.
- Where they are stored: in Aha Studio, with the calculator on your account, each with every answer the visitor gave and the page they used it on. They are listed in Leads from your calculator, only for you, signed in, and the card counts them. Deleting the calculator from Your work deletes its leads too.
- How they reach you: each lead is emailed to every address in Send each lead to (up to 5, comma or one per line, so an agency, its client and a third person can all get it; your account email when that is empty), sent by Aha Studio's own email service. Press Save. Every lead is stored before it is sent, so a failed email, webhook or list never loses it; anything that did not arrive is shown under that lead as Not delivered.
- Add them to your email list: open Also send to your email list (paste your autoresponder's HTML form code), paste the raw HTML form code from BirdSend, AWeber, GetResponse, Mailchimp, Kit (ConvertKit), ActiveCampaign, Systeme or another autoresponder, and press Add form. You see what was found, for example Sends to app.birdsend.co · email field: email · 2 hidden fields. Type a test name and email and press Test to check it, or Removeto take it off. Each new lead's email (and name, when the form asks for one) is then added to that list. Up to 3 forms. Use the HTML version of the form, not the JavaScript one; the code is only read for its address and fields, never shown or run.
- Send them to Zapier, Make or your CRM: open Webhooks (Zapier, Make, your CRM) and paste up to 3 https:// addresses, one per line, then press Save. Each lead is posted to every one as JSON.
- How to download them: press Download all as CSV under the list (your latest 1,000 leads).
Personal reports and your allowance
Each personal report is written by AI from the visitor's answers. Your plan includes a monthly number of personal reports across all your calculators; when they are used up, visitors get the standard results (their numbers plus tips) until the month resets. To keep personal reports going, add your own AI key on your account page under AI and data keys (Anthropic, OpenAI, Google or OpenRouter), then choose the provider and model under Text and reports (Refresh models lists the current ones). Reports beyond your plan then use your key.
Your plan also includes a monthly amount of AI work, shared by all your AI workers, and building calculators and personal reports both count toward it. When this month's is used, the AI work carries on with the same key and model you chose under Text and reports. Without a key, building resumes on the 1st and visitors get the standard results until then.
During your first 14 days your account can hold 2 calculators. See the refund policy.
If something goes wrong
- "The AI could not finish this step": press Retry this step. The work so far is kept.
- "Your plan includes a monthly amount of AI work and this month's is used up": add your own AI key under AI and data keys to keep going, or wait for the 1st.
- "WordPress removed the calculator embed": install the Aha Studio Connector plugin, then publish again.
- "A page you already have on this site uses ...": that page was left alone on purpose.
- Visitors see the standard results:the month's personal reports are used up, the calculator reached its personal reports for today, or one visitor ran it many times in a few minutes. Add your own AI key for more.